Book Review: Alchemy – Rory Sutherland

Look, I’ll put it simply, this review shouldn’t need to be longer than one, maybe two sentences. Buy this book. Buy it now! I know you’ve likely read books telling you to simply take more action, or encouraging you to get more customers (because it’s that easy, right?). Not Alchemy. No. Alchemy is different. Marketing […]
Three innovative ideas you can use today

Customers want value, the thing is giving customers value means taking money out of your own pocket, right? Wrong! In this article we’ll look at the misconceptions most business owners have around adding value, then we’ll give you three ways you could be adding a ton of extra value for your customers without spending a […]
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